When you create a job posting, you often have a limited amount of space. While you need to cover critical points, like an overview of what the role entails and basic requirements, adding details that convey your company culture is also vital. When professionals consider a position, 44% believe that finding an employer that offers an excellent work culture is more important than the salary.

Almost 80% of Millennials look for culture fit when seeking out new opportunities. Plus, 69% of job seekers are likely to apply for a role when the company actively manages its employer brand, including sharing details about its culture. As a result, finding pathways that allow you to showcase your culture in job postings is a must, particularly if you want to entice top talent.

Here are a few approaches that allow you to convey your corporate culture in job postings in an efficient manner.

Include Mission-Oriented Job Objectives

Along with providing information about the basics, such as the role’s primary responsibilities and involved skills, including an overview of the job’s objectives can allow you to discuss your culture. As you review the expected results, including details about the company’s mission and how this position supports those stated goals. This injects the job with additional meaning and shows how every employee contributes to the broader picture.

Enhance the Responsibilities Section

When you list out the role’s responsibilities, consider changing the angle. If you want candidates to be able to envision what your company is like culturally, discuss these points in the context of a typical workday. Not only does this give you the chance to highlight the flow and pace the new hire should expect, but you can also showcase collaborative aspects of the job, including who they will work with and when.

Touch on Growth and Advancement

While a job posting should focus on what the ideal candidate needs to bring to the table, it’s also wise to cover what your company will be able to provide the new hire. Include an overview of what kind of experience the chosen applicant will gain as a starting point. Then, consider including an outline of any formal professional development programs employees have available, highlighting your willingness to invest in your employees’ growth and long-term potential.

Review the Right Benefits and Perks

Along with details about standard benefits (like medical and retirement), it’s also wise to list out the other benefits and perks you provide to employees. Professional development opportunities, flexible schedules, and telecommuting options all give hints about your culture. Similarly, unique offerings – like on-site childcare, student loan repayment, or discounted gym memberships – can separate you from the competition on a culture-level.

Write a Company Description

Adding an “About Us” section to your job posting can be a great way to discuss aspects of your culture that won’t fit in anywhere else. You can talk about the organization’s mission and values, as well as your cultural philosophy. Additionally, you get a chance to provide more details about the employee experience, or can even use the space to highlight accomplishments or innovations that align with your culture.

By using the tips above, you can convey your corporate culture in job postings. If you’d like to learn more about cultural fit and recruiting, the staff at Cloutera can help. Contact us with your questions today and see how our recruitment experts can benefit you.

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