With 2019 drawing to a close, many recruiters are looking toward the future. New Year’s resolutions are a common way to set goals for the coming year, allowing you to set yourself up for success in 2020. 

The unemployment rate is sitting at a measly 3.6%, and 63% of recruiters believe that the pervasive talent shortage is the biggest professional challenge they face. By choosing resolutions that help you elevate your career and make smart decisions, you can overcome the hurdle. 

If you want to make 2020 your best year yet, here are a few New Year’s resolutions for recruiters that everyone in the field should embrace. 

Adopt a Marketer Mindset 

As the labor market tightened, recruiters had to revamp their strategies. Today, recruiters do more than seek out top talent; they actively market the merits of roles and companies. 

To succeed in 2020, you need to adopt a marketer mindset. You need to consider how to present vacancies to attract active and passive job seekers. Often, this means learning to focus on what an employer can do for a candidate and not the other way around. 

Since approximately 50% of the workforce is Millennials, embracing social media is a must. Without these platforms, you might not reach the talent you need. Social media is a powerful recruitment marketing tool. At least 84% of companies already rely on these resources and many more plan to in the coming years. 

Plus, 59% of candidates rely on social media for information about employers. By using the platform to craft your brand and extoll the virtues of various opportunities, you are increasing your odds of making a good impression. 

Embrace Collaboration 

Recruitment is a collaborative process. Even if you are primarily responsible for finding candidates for a particular role, you rarely achieve great results entirely solo. 

If you work with a recruitment team, make 2020 the year you focus on collaboration. Tap the expertise of your colleagues, assist each other in sourcing and screening candidates, and otherwise facilitate knowledge exchanges that help everyone excel. 

Communicate More 

When it comes to improving the candidate experience, communication is the key. 81% of job seekers state that sharing status updates regarding a position continuously enhance the recruitment process, and 58% of candidates cite regular and clear communication as essential for creating a positive experience. 

Additionally, if a candidate doesn’t get a role, discuss why. Feedback after a rejection is incredibly value to job seekers, and 51% of them consider it a critical part of crafting a positive recruitment experience. 

Inject Creativity into Recruitment 

The tried-and-tested recruitment processes of yesterday won’t help you stand out from the crowd. You can’t expect to snag top talent by using the traditional formula. Recruitment is competitive, so consider injecting some creativity into your approach to reach and engage with in-demand candidates. 

Along with embracing new social media platforms, consider if any modern or emerging technologies might be beneficial. For example, AI-enhanced software might make candidate screening easier and provide you with the ability to automate follow-up messages. 

Attending new networking events may also open doors. Even if they are outside of your typical niche, you could cross paths with a great candidate or a professional with a strong network that you can tap to find top talent. 

Ultimately, by embracing the resolutions above, you can set yourself up for success in 2020. If you’d like to learn more about setting powerful goals for the new year, the team at Cloutera can help. Contact us to speak with a member of our staff today and see how our recruitment experts can benefit you. 

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